Yahoo Finance and People both shuffled up the board one spot to sixth and seventh place respectively, pushing the New York Post (150 million visits, down 7% year-on-year) down to eighth. The New York Times maintained its position in second place, with 361.8 million visits, and Fox News was third on 293 million. After Athlon the fastest-growing site in the US year-on-year was The Daily Dot (up 174.2% year-on-year to 29.2 million), which entered the top 50 for the first time in August.
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Newsweek was followed by Axios (25 million visits, up 88% year-on-year) and Politico (50.7 million, up 51%). Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb. The remainder of the top ten either declined year-on-year or in the case of the New York Times (up 1%) and the New York Post (down 1%) registered virtually no change in traffic. Since November Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since https://www.ypard.net/posts/want-youth-to-transform-the-food-system-let-s-talk-finance they are counted under the main domain. AP News (98.8 million, up 21%) and Variety (43.8 million, up 19%) also saw growth of over or close to a fifth.
WORLD NEWS
Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month. While the New York Times remained the biggest newsbrand in the US by number of visits followed by CNN, a strong monthly performance from Fox News led it to overtake MSN (261.3 million visits) into third place, pushing MSN into fourth. The New York Post saw the biggest decline – dropping 11% of traffic month-on-month – followed by The New York Times, which dropped 10% to 336 million visits. All but two of the top 50 news websites in the US saw visits grow month-on-month amid an eventful July for political news. The four sites that dropped off the top 50 to make room for them were climate site The Cooldown, which had been enjoying a rapid traffic rise in recent months, local publishers Patch.com and KSL.com, and current affairs magazine The Atlantic. In July every site in the top ten saw month-on-month traffic growth, likely driven by blockbuster news events including the first assassination attempt on Donald Trump and Joe Biden’s departure from the presidential race.
- Publishers have complained in recent years about falling referral traffic from Google and Facebook.
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- Press Gazette’s top-50 ranking of US news shows the New York Times hold its lead versus CNN in top spot with 479.3 million visits in the month.
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AP News grew 44.6% year on year to 110.9 million monthly visits, according to Similarweb data. Legal battles between AP News and Donald Trump have not done the news agency’s popularity any harm as it was one of the fastest-growing news websites in the US in April 2025. Mail Online, known as DailyMail.com in the US, also saw a steep traffic drop in May falling 32% year on year to 86.9 million visits per month in the US.
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